Consultants to the Visitor Attraction Sector
Welcome to The Museum Doctor podcast
Our host, Dr. Paul Jennings has spent his career diagnosing and responding to performance-related health issues in visitor attractions of different types and sizes in the UK and beyond.
In this initial series Paul interviews senior leaders in the field to gain an understanding of how others have navigated market challenges of the last few years and remained commercially sustainable.
​
Dundee City Council supported this project which is funded by the UK Government through the UK Shared Prosperity Fund.
​
Join us for a new podcast each week for six weeks!
In this episode, we explore the intricate world of retail in cultural institutions with retail expert Leigh.
Discover the fine balance between commercial success and the mission-driven purpose of museums and galleries.
Leigh shares insights on maintaining inclusivity, value, and sustainability in retail operations while staying true to the institution's vision.
Listen in to learn about the evolving demands in the visitor attraction sector and the importance of attention to detail in retail success.
​
Get in touch with the Museum Doctor on Paul@xcentuategroup.com
​
In this episode, Paul sits down with Gordon Morrison, the head of the Association of Cultural Enterprises, to discuss the evolving landscape of cultural funding and the strategies cultural organisations can use to become more financially self-sustaining.
They delve into the impact of the cost of living crisis on audience numbers and spending, the importance of offering high-value experiences, and the role of technology in enhancing visitor engagement.
Gordon shares insights from a recent benchmarking report, highlighting innovative practices in pricing and revenue generation, and the shift towards a more commercial mindset within cultural venues.
Tune in to discover how cultural enterprises can thrive in challenging times.
​
Get in touch with the Museum Doctor on Paul@xcentuategroup.com
In this episode, we welcome Lycia Lobo, the Commercial Director of English Heritage Trust, to explore the dynamic world of heritage conservation and commercial innovation.
Lycia shares insights into the organisation's mission to preserve over 400 historic sites, from Stonehenge to Whitby Abbey, while generating sustainable income through diverse streams such as retail, events, and brand licensing.
Discover how English Heritage engages 10 million visitors annually, leverages digital platforms, and collaborates with partners like Airbnb to support their conservation efforts. Join us for an inspiring discussion on balancing heritage preservation with entrepreneurial spirit.
​
Get in touch with the Museum Doctor on Paul@xcentuategroup.com