Consultants to the Visitor Attraction Sector
We do not learn from experience,
we learn from reflecting on experience
Our skill as consultants derives from our time as operators of a range of attractions within diverse locations. We’ve led large and small teams and held senior management positions where the accountability for the major decisions taken rested with us. We’ve been in your shoes and understand the need for a pragmatic and results oriented approach.
We specialise in both for-profit and charitable attractions.
Our operational and consulting experience has enabled us to develop relationships with a varied base of professionals, which affords us the ability to draw in wider expertise as and when required. From a client perspective this affords greater efficiency and a far greater return on both their energy and investment.
We care about the long-term success of our clients and work hard to offer solutions that can continue delivering results long after our engagement.
Meet our founder
Dr Paul Jennings is the Founder and Managing Director of Xcentuate.
In a career spanning almost 30 years in the cultural attraction sector, Paul’s extensive operational and strategic management experience has led to the delivery of significant successes for clients not only in the UK but globally.
Paul is unapologetically an operator at heart, focused on the commercial and operational health of Xcentuate’s clients. He views himself and the Xcentuate network as an extension of a client’s team, adding value and leverage to support clients to successfully navigate the many varied challenges they are encountering. Types of support Paul and the Xcentuate network provide include business planning, strategy development, project management and fundraising.
Achievements have included supporting the international expansion of a US-based museum retailer which saw an increase in European sales from €500,000 to €8,000,000 in just over two years and facilitating strategic planning for one of Europe’s largest and most successful science centres. Paul provided Executive Director level support for a small independent UK charity operating two five-star venues with collections of international importance. Over a period of three years, Paul led the organisation from cyclical annual trading losses to, initially, a breakeven position and subsequently its first operating surplus in over a decade.