top of page


the master planning process

Thriving – not just surviving

King Lewis chessmen

The work of operating a successful visitor attraction is varied and relentless. In a constantly changing world, visitor attractions need to remain fresh and engaging as the audience evolves. At Xcentuate, we specialise in helping visitor attractions and their supply chains change, adapt and improve. We're here to help you succeed.

Adding value and supporting growth

With our extensive operational experience, gained through working with visitor attractions and their associated supply chains in eight different countries, we will help you become more visible, more relevant and more resilient. Our function is to ‘accentuate’ the skills and resources of your visitor attraction by becoming an extension of your team. We add value and support growth.

You are the expert in your core experience

We don’t interfere with your knowledge of core experience. Instead, we focus on services that are essential to delivering a healthy visitor attraction – including strategic and business planning, change management, augmentation of the visitor experience and maximising the performance of an attraction’s commercial assets - its shops, cafés and wider commercial interests.

Skeleton of a dinasaur in a museum

No margin, no mission

We help you learn how to think and act to become more commercially resilient without losing your core identity. Our work seeks to overcome the ‘hit and miss’ approach by providing a fresh, pragmatic perspective derived from decades of experience in varied but related environments.

We build our team to meet your needs

We serve the needs of a wide base of visitor attraction types including museums, science centres, zoos and aquariums, heritage attractions, historic houses, botanic gardens and natural history museums. We have worked with visitor attractions ranging in size from 40,000 to over 4,000,000 annual attendance. Our ability to offer input with perspectives beyond a specific attraction type is crucial in delivering a creative solution to your problem or opportunity.

We also work with the wider supply chain for the attraction sector, including helping these clients enter new markets.

In addition to our own team, we engage a team of professional associates who are hand-picked to reflect your needs and your assignment.

Parc Zoologique de Paris Caisses animaux en ville

The Xcentuate team have worked with visitor attractions in the US, UK, France, Germany, The Netherlands, Denmark and Portugal.

model of an old ship in a museum

Xcentuate consultants have consistently demonstrated their ability to identify and resolve performance issues in challenging environments.

lemur with a mobile phone at a zoo

By applying an alternative lens our clients get a fresh perspective on both the challenges and opportunities facing their business and the solutions that can deliver significant results.


As Paul’s client for the past 3 years, I found him to be highly professional; a great negotiator; and a man with his finger on the pulse. With his operational background, he was able to understand what was important to us as his client, and make it happen. He is also a very likeable individual, and a pleasure to do business with.

Wendy Walton, Director of Commercial Operations, Bristol Zoo Gardens

bottom of page