Xcentuate Services

Xcentuate services range from providing a fresh and objective set of eyes in the strategic planning process to implementing tactical campaigns designed to drive awareness and footfall.

Five Reasons to Contact Xcentuate:

  1. To create plans for delivering higher attendance, stronger revenues and a balanced financial performance.
  2. To develop and implement corrective actions which respond to variations against planned performance or an unbudgeted reduction in external funding.
  3. To add an objective set of filters and experiences to the strategic planning process.
  4. To determine the feasibility of a new initiative.
  5. To supplement internal resources where new projects are identified e.g. sourcing and negotiating temporary exhibitions, developing new marketing campaigns.

Xcentuate also works closely with suppliers to the attraction sector so if you have new services, new products or wish to explore the potential of new markets please get in touch.

Xcentuate offers a range of services to visitor attractions. These broadly fall under the categories of leadership and management, marketing and development / fundraising. We fully appreciate that clients needs vary and so develop approaches which meet each clients specific needs.

Management Services

The Xcentuate staff has the experience and knowledge to provide organisations with valuable counsel in the areas of operations, financial and project management. We will work closely with you to learn about your organisation and develop recommendations for improvements. Those recommendations can be implemented by your staff, the staff of Xcentuate or a combination of both.

Specific management services include, but are not limited to:
  • Institutional planning, including full re-visioning of existing facilities
  • Group facilitation in the planning process
  • Full business reviews
  • Management contracts
  • Interim management

Serving as an agent for several high quality traveling exhibitions, Xcentuate can also help identify and negotiate temporary exhibitions that meet your institution's needs.

Marketing Communication Services

What differentiates your attractions from others is your brand and how well you manage and communicate that brand internally as well as externally. Partnering with a leading U.S. marketing firm that serves the needs of various visitor attractions, Xcentuate can provide creative solutions to help you attract and retain visitors, sponsors and staff.

Specific management services include, but are not limited to:

  • Research
  • Branding
  • Websites
  • Social Media
  • Advertising
  • Media Relations
  • Internal communications

Development Services

Whether it's developing talent within an organisation or developing revenue streams, Xcentuate is an ally in helping maximize the efforts of your staff, board and community in helping reach higher goals of professionalism, financial stability and involvement.

Specific development services include, but are not limited to:
  • Fundraising
  • Management Coaching
  • Board Development
  • Community Engagement

Exhibition Sourcing

Many attractions are looking for options to regularly change and refresh the visitor experience. One option is to employ regular travelling exhibitions which can deliver very significant change and act as a hook to attract existing and new audiences in greater volume. Many attractions also find temporary exhibitions effective as they can attract the support of a sponsor and typically enable the venue to change but without the need for major capital investment.

With growing demands being placed on attraction / museum leadership Xcentuate offers a service where it takes a client’s requirements and runs a highly efficient search service which, within a relative few weeks, can identify the exhibitions available, which meet the clients brief and which hold greatest potential to deliver the clients desired outcomes of hosting an exhibition.

Xcentuate’s last exhibition search was conducted for one of the UK’s national museums, an institution that had carried out its own search but which ultimately had proven fruitless as the team struggled to dedicate the necessary time. After just five weeks Xcentuate had conducted a full international search, provided a report which highlighted exact matches, a series of attractive matches but which fell short in one or more criteria and a recommendation of which exhibition was most likely to meet its client’s needs.